Affle (India) Limited, incorporated in 2005, is a mobile marketing company that provides both consumer and enterprise platforms. Its core focus is on helping businesses reduce digital advertising fraud, respect consumer privacy, and improve their return on marketing investments by delivering targeted mobile advertisements. The company’s consumer platform is widely used by B2C advertising agencies across various industries such as telecom, fintech, e-commerce, retail, FMCG, and media. Affle leverages a combination of transactional data, user behavior, and marketing attribution signals to understand user intent. Using this data, the platform predicts user interests and continuously updates itself to enhance consumer engagement and encourage user actions. Campaigns are run using data intelligence to generate large volumes of conversions at a cost-effective rate. The company primarily earns revenue through a cost per converted user (CPCU) model, where a conversion could be a transaction or the acquisition of a new customer. It also generates revenue from advertising focused on engagement and brand awareness. Additionally, Affle offers end-to-end solutions such as mobile app development, enterprise platforms, and support for offline businesses transitioning to online commerce. Notably, Microsoft holds a 6.48% stake in Affle Holdings, the Singapore-based parent company of Affle (India).