Incorporated in 2009, Amanaya Ventures Limited is engaged in the SPOT buying and selling of gold and silver across India, specializing in bullion trading through bars and coins of various sizes and weights. The company supplies bullion to domestic users, including jewelers, goldsmiths, and ornament manufacturers, as well as individual customers. It is a member of The Indian Bullion and Jewellers Association Ltd. and The Federation of Indian Export Organisations. Amanaya Ventures also introduced the Aurel Gold Purchase Plan, allowing retail customers to buy physical gold in smaller quantities. Its in-house brand, Aurel Bullion, ensures BIS-hallmarked quality and customer trust.