Dudani Retail Limited, incorporated in December 2015, is engaged in designing, manufacturing, sourcing, and supplying apparel and related products through a mix of its own brands, licensed manufacturing, and quick commerce partnerships. The company focuses on women’s ethnic and fusion wear while also trading in men’s wear and fulfilling just-in-time orders for licensed labels through agreements with fashion marketplaces. Its operations are carried out from its Jaipur facility, where key processes like cutting, stitching, finishing, and quality checks are handled, while activities like dyeing and embroidery are outsourced. The company manufactures products under licensed arrangements for various labels and sells them across major e-commerce platforms like Myntra, Amazon, Flipkart, Ajio, and Nykaa Fashion, along with its own website. It also supplies products to quick commerce platforms on a sell-or-return basis, where revenue is realized based on actual sales. As of February 28, 2026, the company had a total of 35 employees, including directors.