Electronics Mart India Limited, founded in 1980, is the fourth-largest consumer electronics and durable goods retailer in India. The company offers a diverse range of products, including large appliances such as air conditioners, televisions, washing machines, and refrigerators, along with mobile phones, small appliances, and IT products. With over 6,000 SKUs (stock-keeping units) from more than 70 renowned brands, it provides customers with extensive choices. The company operates under two business models: the ownership model, where it owns both land and buildings, and the lease rental model, where properties are leased on a long-term basis. As of August 15, 2021, out of its 99 stores, 8 were owned, 85 were leased, and 6 had a mix of ownership and leasing. Electronics Mart India conducts its business through three main channels: retail, wholesale, and e-commerce. In the retail segment, it operates Multi-Brand Outlets (MBOs) and Exclusive Brand Outlets (EBOs), contributing significantly to its revenue. The wholesale division supplies consumer electronics to small retailers in Andhra Pradesh and Telangana, while its e-commerce platform serves as an online catalog for in-store products. Over the years, the company has consistently generated substantial revenue across all channels, reinforcing its strong presence in the Indian consumer electronics market.
Electronics Mart India Limited, founded in 1980, is the fourth-largest consumer electronics and durable goods retailer in India. The company offers a diverse range of products, including large appliances such as air conditioners, televisions, washing machines, and refrigerators, along with mobile phones, small appliances, and IT products. With over 6,000 SKUs (stock-keeping units) from more than 70 renowned brands, it provides customers with extensive choices. The company operates under two business models: the ownership model, where it owns both land and buildings, and the lease rental model, where properties are leased on a long-term basis. As of August 15, 2021, out of its 99 stores, 8 were owned, 85 were leased, and 6 had a mix of ownership and leasing. Electronics Mart India conducts its business through three main channels: retail, wholesale, and e-commerce. In the retail segment, it operates Multi-Brand Outlets (MBOs) and Exclusive Brand Outlets (EBOs), contributing significantly to its revenue. The wholesale division supplies consumer electronics to small retailers in Andhra Pradesh and Telangana, while its e-commerce platform serves as an online catalog for in-store products. Over the years, the company has consistently generated substantial revenue across all channels, reinforcing its strong presence in the Indian consumer electronics market.
