Incorporated in 1999, IndiaMART InterMESH Limited operates an online B2B marketplace that connects business buyers with suppliers of products and services across 52 industries through desktop and mobile platforms. As of March 31, 2018, the platform hosted 4.72 million supplier storefronts, listed over 50.13 million products, and had 59.81 million registered buyers, enabling SMEs and large businesses to discover suppliers and place business enquiries online. The company primarily earns revenue from subscription packages offered to suppliers for monthly, yearly, or multi-year periods, which provide benefits such as priority storefront listing, access to a lead management system, RFQs or buy leads, and integrated payment gateway services, along with additional income from advertising, RFQ credits, and payment facilitation. As one of India’s leading B2B e-commerce platforms, IndiaMART is well positioned to benefit from the growth of the SME and wholesale markets, though it faces risks from demand slowdowns and rising competition from players such as TradeIndia, Alibaba India, Justdial, Moglix, Bizongo, and others.