Mehul Telecom Private Limited, incorporated in May 2023, is a multi-brand mobile retail chain that operates through a hybrid business model, combining company-owned stores with franchise-owned outlets. The company offers a wide range of products, including smartphones, tablets, connected lifestyle devices, and accessories such as earphones, smartwatches, chargers, and power banks. Its portfolio features popular brands like Samsung, Apple (iPhone), Vivo, Oppo, Realme, OnePlus, Redmi, Nothing, Infinix, and Xiaomi, giving it a strong presence in the mobile retail market. The company has built a solid retail network across Gujarat, with major revenue coming from key districts such as Rajkot and Morbi. It is focused on expanding its offline retail presence through franchise-led growth, which helps scale the business efficiently while optimizing capital investment.