Quota Reservation Portions
Minimum Application Bracket Matrix
About the Company
Electronics Mart India Limited, founded in 1980, is the fourth-largest consumer electronics and durable goods retailer in India. The company offers a diverse range of products, including large appliances such as air conditioners, televisions, washing machines, and refrigerators, along with mobile phones, small appliances, and IT products. With over 6,000 SKUs (stock-keeping units) from more than 70 renowned brands, it provides customers with extensive choices. The company operates under two business models: the ownership model, where it owns both land and buildings, and the lease rental model, where properties are leased on a long-term basis. As of August 15, 2021, out of its 99 stores, 8 were owned, 85 were leased, and 6 had a mix of ownership and leasing. Electronics Mart India conducts its business through three main channels: retail, wholesale, and e-commerce. In the retail segment, it operates Multi-Brand Outlets (MBOs) and Exclusive Brand Outlets (EBOs), contributing significantly to its revenue. The wholesale division supplies consumer electronics to small retailers in Andhra Pradesh and Telangana, while its e-commerce platform serves as an online catalog for in-store products. Over the years, the company has consistently generated substantial revenue across all channels, reinforcing its strong presence in the Indian consumer electronics market.