IPO Trending
SAFEENTPSME / NSEListed

Safe Enterprises Retail Fixtures Limited

Founded in 1976, Safe Enterprises Retail Fixtures Limited specializes in designing, manufacturing, supplying, and installing shop fittings and retail fixtures. They offer customized solutions for various retail sectors, including fashion, electronics, grocery, and luxury stores. Their services cover the entire process—from design to installation—helping retailers address challenges related to product display, placement, storage, and safety. Some of their notable clients include Zudio and Westside for fashion fixtures, Godrej Nature’s Basket for custom shelving, and Reliance Retail and Future Group for hypermarket installations. Their product range includes modular gondola shelving for supermarkets, ergonomic checkout counters, customizable display racks for different product categories, mannequins and visual merchandising displays for improved store aesthetics, and high-capacity backroom storage fixtures. They also provide personalized fixture designs and creative retail solutions to meet evolving market trends. The company operates three manufacturing units—two in Mumbai and one in Thane, Maharashtra. They also have two franchisees in Navi Mumbai and Hyderabad, along with distributors in Dubai and Kansas City. Safe Enterprises sells its products across more than 25 Indian states and union territories, with Maharashtra being the largest contributor to revenue, followed by Karnataka and Gujarat. As of October 31, 2024, the design team included 15 employees.

₹131 - ₹13814.7x sub
Listed Price151.00
Listing Gain+9.42%
TimelineBookbuilding IPO
Open20 Jun 2025
Close24 Jun 2025
Allotment25 Jun 2025
Listing27 Jun 2025

Quota Reservation Portions

QIBPortion: 23,36,000 shares
26.55%
HNIPortion: 17,52,000 shares
19.91%
RetailPortion: 40,87,000 shares
46.45%
Market MakerPortion: 6,24,000 shares
7.09%

Minimum Application Bracket Matrix

Retail1 lots / 1,000 shares
₹1,38,000
HNI2 lots / 2,000 shares
₹2,76,000

About the Company

Founded in 1976, Safe Enterprises Retail Fixtures Limited specializes in designing, manufacturing, supplying, and installing shop fittings and retail fixtures. They offer customized solutions for various retail sectors, including fashion, electronics, grocery, and luxury stores. Their services cover the entire process—from design to installation—helping retailers address challenges related to product display, placement, storage, and safety. Some of their notable clients include Zudio and Westside for fashion fixtures, Godrej Nature’s Basket for custom shelving, and Reliance Retail and Future Group for hypermarket installations. Their product range includes modular gondola shelving for supermarkets, ergonomic checkout counters, customizable display racks for different product categories, mannequins and visual merchandising displays for improved store aesthetics, and high-capacity backroom storage fixtures. They also provide personalized fixture designs and creative retail solutions to meet evolving market trends. The company operates three manufacturing units—two in Mumbai and one in Thane, Maharashtra. They also have two franchisees in Navi Mumbai and Hyderabad, along with distributors in Dubai and Kansas City. Safe Enterprises sells its products across more than 25 Indian states and union territories, with Maharashtra being the largest contributor to revenue, followed by Karnataka and Gujarat. As of October 31, 2024, the design team included 15 employees.

Company Promoters

Saleem Shabbir MerchantMikdad Saleem MerchantHuzefa Salim MerchantMunira Salimbhai Merchant