Established in 2013, Lloyds Luxuries Limited is a leading organized player in India’s men’s grooming segment, holding the exclusive franchise for the international luxury barbershop brand Truefitt & Hill. As of March 31, 2022, the company operates 14 Truefitt & Hill stores across seven Indian cities and holds the Master Franchise Agreement valid until 2043, granting it exclusive rights to expand the brand in India, Nepal, Sri Lanka, Bhutan, Vietnam, Myanmar and Bangladesh. Additionally, Lloyds Luxuries secured an exclusive 10-year franchise in 2019 for MARY COHR, a globally recognized French beauty salon brand.