Incorporated in 1999, Credo Brands Marketing Limited is known for its men’s casual clothing brand “Mufti”. The brand started in 1998 with only shirts, T-shirts and trousers, and now offers a wide variety including jeans, cargos, chinos, sweatshirts, jackets, blazers and sweaters. Mufti provides different styles such as relaxed vacation wear, everyday casuals, urban wear, party wear and athleisure. As of May 31, 2023, the company has 1,773 retail outlets across India, including 379 exclusive brand stores, 89 large format stores and 1,305 multi-brand outlets. The brand has a design team of 15 members who created over 1,348 designs in FY23.