Incorporated in 2003, Manoj Vaibhav Gems ‘N’ Jewellers Limited (Vaibhav Jewellers) is a South India–based regional jewellery brand offering gold, silver, diamond jewellery, gemstones and other products through retail stores and online. The brand caters to customers across rural and urban markets in Andhra Pradesh and Telangana. Vaibhav Jewellers focuses on design, quality, transparency and customer relationships. The company currently operates 13 showrooms (including 2 franchisee stores) across 8 towns and 2 cities in the region.