The company, incorporated in 2014 and part of the Greta Group, operates on a B2B model focused mainly on exporting rice to international markets across Asia, Africa, Russia, and the Middle East. It deals in various rice types such as parboiled rice, white rice, broken rice, and by-products like rice bran, either by sourcing processed rice from third parties or by processing raw rice in its own facilities to meet specific quality requirements. The company exports to over 33 countries and handles bulk shipments using different packaging formats under third-party labels. In FY25, it exported more than 2.5 lakh metric tons of rice, with exports contributing the majority of its revenue.
The company, incorporated in 2014 and part of the Greta Group, operates on a B2B model focused mainly on exporting rice to international markets across Asia, Africa, Russia, and the Middle East. It deals in various rice types such as parboiled rice, white rice, broken rice, and by-products like rice bran, either by sourcing processed rice from third parties or by processing raw rice in its own facilities to meet specific quality requirements. The company exports to over 33 countries and handles bulk shipments using different packaging formats under third-party labels. In FY25, it exported more than 2.5 lakh metric tons of rice, with exports contributing the majority of its revenue.