Incorporated in November 2013, Imagine Marketing Limited is a digital-first consumer products company best known for its brand boAt. The company focuses on offering stylish, technology-driven lifestyle products at affordable prices, catering mainly to young, digitally savvy and trend-conscious customers in India. Its product range includes audio devices such as headphones, earphones, TWS, speakers and sound systems, along with smartwatches, gaming accessories, personal care appliances like trimmers and grooming kits, and mobile accessories including chargers, cables and power banks. As of June 30, 2025, the company employed 553 people across locations including Mumbai, Delhi, Bangalore, China and Singapore.