Founded in 1998 and headquartered in Noida, Pine Labs is a leading Indian merchant commerce platform that offers POS solutions, payment processing, and merchant financing services. It helps businesses of all sizes—from small retailers to large enterprises—adopt digital payment technologies and enhance customer experiences. The company’s offerings include smart POS devices that accept multiple payment modes, Buy Now Pay Later (BNPL) options, short-term financing for merchants, loyalty and gift solutions, and online payment tools for e-commerce platforms. As of December 31, 2024, Pine Labs served over 9 lakh merchants and worked with major brands like Amazon Pay, LG Electronics, Flipkart, and banks such as HDFC, Axis, and ICICI. Over the years, Pine Labs has grown from a simple card payment provider into a comprehensive fintech platform driving India’s cashless retail transformation.