Incorporated in 2021, Striders Impex Limited is involved in licensing, developing its own brands, and distributing toys and kids’ consumer merchandise while following an asset-light business model that focuses on global brand licensing along with building proprietary intellectual properties. Its in-house brand portfolio includes Pugs at Play, Furry Pals, Gurliez, Fanster, Beezy Kits, Minds at Play, SHDZ, Boujees, and Striders, helping strengthen brand ownership and improve margins. The company has built a pan-India distribution network covering urban and semi-urban markets and maintains a strong online presence through platforms like Amazon and Flipkart to tap into digital and quick-commerce demand, operating from offices and warehouses in Mumbai, Maharashtra, with a lean team of 34 employees that supports a scalable and cost-efficient structure.