Lalitha Jewellery Mart is a South India-based jewellery retailer that offers a wide range of gold, silver, and diamond jewellery under the brand name “Lalithaa,” with a strong focus on gold jewellery like rings, earrings, necklaces, chains, bangles, and bracelets, which contribute the majority of its revenue. The company has a strong presence across Tamil Nadu, Telangana, Karnataka, and Puducherry, operating 56 stores in 46 cities, mainly in Tier II and Tier III locations to capture growing demand. It also has two manufacturing units in Chennai and Kanchipuram to support its production. In addition, the company runs customer savings schemes like Dhana Vandhanam and Free-yo-Flexi, allowing monthly investments in jewellery purchases, with a large base of active customers enrolled in these plans.