Brandman Retail Limited, incorporated in 2021, is engaged in the distribution of international sports and lifestyle brands in India and operates a multi-channel business model spanning distribution, licensing, retail, and e-commerce with an emphasis on innovation, customer-centricity, and sustainability. The company manages 11 Exclusive Brand Outlets across northern India in cities such as Ahmedabad, New Delhi, Gurugram, Lucknow, and Noida, primarily retailing the New Balance brand under non-exclusive distribution agreements, and also operates two Multi-Brand Outlets under the “Sneakrz” brand in Bathinda and New Delhi. In addition to its physical retail presence, Brandman Retail has a strong digital footprint, selling products through major e-commerce platforms including Flipkart, Ajio, and Tata Cliq, with consistent monthly order fulfillment.