Established in 2018, Kiaasa Retail Limited is an Indian fashion brand that focuses on women’s ethnic and fusion wear, with its headquarters in Ghaziabad and a growing presence across many cities in India through both offline stores and online platforms. The company offers a wide range of products such as kurtas and kurta sets, suit sets, lehenga sets, bottoms, dupattas, accessories, along with footwear, jewellery, bags, and scarves to meet the complete fashion needs of modern Indian women. Kiaasa aims to provide high-quality and affordable fashion that reflects individual style and changing trends, while improving customer reach and convenience through exclusive brand outlets and digital channels. The company currently has a strong retail network of 113 outlets across 70 cities and follows a multi-channel strategy using FOFO, COCO, and FICO models to support expansion and better operations, and as of February 28, 2025, it had 340 full-time employees.