Established in 1996, the company is a Non-Banking Financial Company (NBFC) specializing in secured lending across MSME, vehicle, and construction loan segments. It primarily operates in Rajasthan, Gujarat, Madhya Pradesh, and Chhattisgarh, with a network of 139 branches as of September 2024. The company has experienced strong growth, with a customer base of 26,065—reflecting a 78.9% increase since March 2022—and a workforce of 1,252 employees. As of June/September 2024, its loan portfolio is led by MSME loans serving 15,732 active customers, followed by vehicle loans with 6,146 active customers. The company is backed by 43 funding partners, including banks and financial institutions, through term loans and NCDs. Its collection process is supported by a tech-enabled team of 255 members who use real-time tracking for efficient loan recovery.