Founded in 2010, Rajnandini Fashion is engaged in designing, manufacturing, and selling women’s apparel in both ethnic and casual wear categories through online and offline platforms. Its ethnic collection includes sarees, kurtis, kurta sets, and unstitched dress materials, while the casual wear range features tops, tunics, dresses, and maternity gowns made from fabrics like cotton, rayon, silk, and poly-cotton. The company operates in both B2C and B2B segments, selling directly through its website and leading e-commerce platforms such as Amazon, Flipkart, Myntra, Ajio, and Nykaa, while also supplying fabrics and garments to wholesalers and retailers. Its products are marketed under four brands – Merira, Monira, Roly Poly, and Rajnandini – with pricing generally ranging from ₹250 to ₹2,000. The company established its first manufacturing unit in Surat in 2023 and later expanded to Jaipur in 2024. Together, both units operate with 140 sewing machines, and as of August 31, 2025, the company employed 207 permanent staff members.