Founded in 2007, Priority Jewels is a company that designs, manufactures, and sells diamond-studded gold and platinum jewellery. Its product range includes daily wear items like rings, earrings, pendants, necklaces, and bracelets, as well as occasion jewellery. The company supplies its products to independent jewellers and major jewellery chains in India and abroad, including well-known names like CaratLane, Kalyan Jewellers, Reliance Retail, Malabar Gold & Diamonds, TBZ, and Senco Gold. As of December 31, 2024, it has served over 200 customers across India and exports to 13 countries such as the USA, UAE, Hong Kong, and Norway. The company operates two manufacturing facilities in Mumbai, supporting its production and design activities.