S D Retail Limited, established in May 2004, operates in the sleepwear industry under the brand “SWEET DREAMS,” designing and selling comfortable and stylish nightwear for men, women, and children aged 2-16. Its products are sold through exclusive brand outlets, multi-brand outlets, and leading e-commerce platforms like Myntra, AJIO, Nykaa, Flipkart, Amazon, as well as its own website in India and overseas. The company follows an asset-light model for its retail expansion, which allows it to grow without owning store properties. As of May 31, 2024, it employs 240 people.