Shellz India Ltd. is engaged in the manufacturing and marketing of a wide range of confectionery products in India, with a diversified portfolio of over 250 SKUs across categories such as chocolate-based products, jellies, baked treats, and other confectionery items. The company also manufactures and supplies food and bakery ingredients, catering to urban, semi-urban, and rural markets through a strong distribution network. Its consumer products are marketed under two key brands—“Hugs,” which targets the mass market with offerings across baked goods, chocolates, jellies, and sugar confectionery, and “Tosca,” positioned in the mass-premium segment with differentiated products and packaging for urban consumers. As of September 30, 2025, its products are distributed through more than 200 super stockists and are available across kirana stores in around 24 states. In addition to its branded business, the company undertakes private label manufacturing for third parties and exports its products to regions including the Middle East, Southeast Asia, and Europe, supporting diversification across markets and revenue streams.