Founded in 2018, SMR Jewels Limited is involved in designing and distributing designer heritage jewellery. The company offers a wide range of jewellery, including nature-inspired designs based on flowers, leaves, animals, and seasonal themes, along with traditional collections such as Jadtar, Meenakari, Polki, bridal, and festive jewellery. These products are created to suit both traditional and modern customer preferences for weddings and special occasions. While the company handles jewellery concepts and designs internally, the manufacturing work is outsourced to experienced artisans and craftsmen. Its client base includes well-known jewellers like HSJ, Rokde Jewellers, WHP, JOSCO Jewellers, Kalamandir Jewellers, Vaibhav Jewellers, and D. P. Abhushan Limited. As of March 31, 2026, the company had 23 permanent employees along with support from a larger network of artisans and job workers.