Incorporated in 1998, Net Avenue Technologies Limited (formerly Net Avenue Inc.) is a digital direct-to-consumer brand focused on Indian ethnic wear and accessories, catering primarily to global South Asian customers across countries like the US, UK, Australia, and Canada. The company started with chennaibazaar.com as a gifting portal for NRIs and later expanded into ethnic wear through cbazaar.com and ethnovog.com, offering size-inclusive and budget-friendly fashion. Its products include lehengas, salwar kameez, kurtas, sherwanis, kidswear, and accessories, along with a luxury designer label “RaiR.” The company also partners with leading platforms like Myntra, Nykaa, and Ajio, and its Cbazaar brand has been recognized as one of the best online shops in the US (2020) and among the fastest-growing brands in 2022.