Incorporated in 2021, Grover Jewells Limited is involved in designing and manufacturing a wide range of wholesale gold jewellery, including plain gold, studded, and semi-finished products mainly in 22, 20, and 18 Karat. The company also sells hallmarked and non-hallmarked jewellery through its showrooms in Karol Bagh and Chandni Chowk, Delhi. It operates in machine-made chain manufacturing and casting jewellery, allowing it to meet bulk demand as well as modern design preferences with consistent quality and timely delivery. Grover Jewells divides its business into wholesale, retail, and consumer sales, has a strong B2B presence across around 20 Indian states, exports to Australia and the UAE, and employed 68 people as of August 31, 2025.