Incorporated in 2007, HDB Financial Services Limited is a non-banking financial company that focuses mainly on retail lending. It offers a variety of loan products through three main areas: enterprise lending, asset finance, and consumer finance. The company also provides business process outsourcing services like back-office support, collections, and sales assistance, primarily for its parent company. Additionally, it offers fee-based services such as distributing insurance products to its loan customers. HDB uses a mix of physical branches and digital platforms to reach customers. This “phygital” model includes a wide branch network, in-house tele-calling teams, and a range of external agents and partners. As of September 30, 2024, the company had 1,772 branches spread across 1,162 towns in 31 states and union territories across India. Notably, more than 80% of these branches are located outside the top 20 cities. The branch network is further supported by partnerships with over 80 brands and equipment makers, along with a distribution network that includes more than 140,000 retailers and dealers as of the same date