NewMalayalam Steel Limited, incorporated in 2017, specializes in manufacturing galvanized pipes, tubes, and sheets, operating an electric resistance welding (ERW) tube mill with an installed capacity of 3,500 MT at its manufacturing unit in Kerala, India. The company markets its products under the brand name "Demac Steel," leveraging its strong reputation to build significant brand equity. Its clientele includes prominent firms such as Jaihind Steel Private Limited, Aashico Ventures LLP, and George Infra Private Limited. The company began operations by taking over the entire business of M/s Demac Steel, including all assets and liabilities, on a going concern basis, ensuring continuity and growth under its current structure.