RSB Retail is a multi-format retail company catering to customers across premium, mid-premium, and value segments through a diverse range of apparel offerings including ethnic, casual, and formal wear. The company operates through multiple store formats such as multi-brand outlets, exclusive ethnic wear stores, and large hypermarkets under brands like R.S. Brothers, South India Shopping Mall, Kanchipuram Narayani Silks, De Royal, and Value Zone. With a strong presence in Telangana and Andhra Pradesh, it had 73 stores across 22 cities as of March 2025, making it one of the leading regional retailers in South India. Supported by a wide supplier base and job worker network, the company focuses on offering variety, affordability, and accessibility across different customer segments.