Founded in October 2021, Riyaasat Lifestyle Limited offers ethnic wear for both men and women, including kurtas, pyjamas, sherwanis, jodhpuri outfits, lehengas, and gowns, designed with a focus on style, comfort, and durability. The company opened its first exclusive brand outlet (EBO) in Ahmedabad in October 2021 and has since expanded to 5 stores across Gujarat as of March 31, 2025, providing a premium and personalized shopping experience. It also sells its products through its official website and online platforms like Pernia’s Pop-up, helping it reach a wider customer base.