The company offers a wide range of products, including smart home IoT cameras, HD analog systems, network cameras, body-worn and thermal cameras, as well as long-range IR cameras. It also provides AI-powered solutions such as automatic number plate recognition (ANPR), people counting, and heat mapping. For residential customers, the company offers Wi-Fi cameras, 4G-enabled cameras, and dash cams. Its market presence spans over 500 cities and towns across India, supported by a network of more than 800 distributors and over 2,200 system integrators in Tier I to Tier III cities. The company operates 40 branch offices and RMA centers nationwide, ensuring widespread customer support. In terms of supply chain and manufacturing, the company maintains 10 warehouses located in Delhi-NCR, Bhiwandi, Ahmedabad, Indore, Kolkata, Guwahati, Chennai, and Bengaluru. It also has a dedicated manufacturing facility in Kadapa, Andhra Pradesh. As of March 31, 2024, the workforce comprised 970 employees. The company’s growth is driven by rising demand for AI-based surveillance in smart cities, retail, and traffic management, along with its expanding presence in Tier II and III cities through its distributor and integrator network. Additionally, government programs like the Safe City and Smart Cities Mission, as well as increased consumer adoption of IoT products such as smart home devices, dash cams, and 4G-enabled cameras, are fueling further expansion. Regarding IPO fund utilization, the primary allocation is towards debt reduction, amounting to ₹375 crore. This move is expected to lower interest costs, thereby improving profitability, strengthening the company’s balance sheet and credit profile, and enhancing its financial flexibility for future growth. The remaining proceeds will be used for general corporate purposes.