Incorporated in 2017 and headquartered in Bengaluru, Groww is a technology-driven fintech company offering a direct-to-customer digital investment platform that helps retail investors build wealth through a wide range of financial products. Its platform allows users to invest in mutual funds, stocks, F&O, ETFs, IPOs, digital gold, and U.S. stocks through an easy-to-use mobile and web interface. The company also provides value-added services such as margin trading facilities, algorithmic trading, new fund offers, and credit-based products. Groww’s business model focuses on expanding its retail customer base and deepening engagement through diverse investment options and long-term relationships. Its offerings include stock and derivatives broking, mutual funds, margin trading, credit solutions, and asset management services under Groww AMC. As of June 30, 2025, the company employs 1,415 people and has built a strong presence across cities, towns, and villages in India, making it one of the country’s most popular digital investing platforms.