Home First Finance Company is an affordable housing finance company catering primarily to low- and middle-income groups, offering housing loans for buying and constructing homes, along with loans against property, developer finance loans, and loans for commercial properties. The company generates leads through connectors, contractors, architects, and affordable housing developers, and as of September 30, 2020, operates 70 branches across 60 districts in 11 states and a union territory, with key markets in Maharashtra, Karnataka, Tamil Nadu, and Gujarat. Leveraging technology for loan processing, risk management, and customer experience, Home First Finance enables quick and transparent loan transactions through its mobile app, servicing 44,796 active loans as of September 2020.