Incorporated in November 2007, the company is an export trading business specializing in construction machinery with a global presence. It supplies equipment to more than 30 countries, including the UAE, Mexico, Netherlands, Belgium, South Africa, Australia, and the UK, and has built a strong reputation for quality, customization, and service excellence. The company operates across three main verticals. The first is customised new construction machines, where it exports new, modified, and accessorised machines tailored to meet diverse operational and regional needs. The second vertical is used and refurbished construction machines, offering reliable and cost-effective alternatives that are refurbished to meet performance and global quality standards. The third vertical is its proprietary brand, ‘HexL,’ which currently focuses on backhoe loaders designed for durability, performance, and value. As of April 2025, the company has supplied over 1,500 machines, including 900 new and 600 refurbished units. During the nine months of FY25 ending December 31, 2024, it supplied 1,171 machines, of which 815 were new and 356 refurbished. Its operations are supported by an in-house refurbishment facility staffed with 48 skilled employees, ensuring reconditioning, customization, and adherence to strict technical standards. Additionally, non-exclusive third-party refurbishment centres, operating under the company’s standard operating procedures, provide further support to meet customer requirements.