Wakefit Innovations Limited, founded in 2016, is a leading Indian Direct-to-Consumer home and sleep solutions company known for offering high-quality and affordable mattresses, furniture, and home décor products. The company first became popular with memory foam mattresses sold online at competitive prices by removing middlemen and later expanded into pillows, beds, sofas, wardrobes, study tables, and furnishings to meet the needs of modern households. Wakefit primarily sells through digital platforms supported by strong logistics and customer service, delivering products to customers across 700 districts in India, and as of September 30, 2025, it also operates 125 stores in 62 cities across 19 states and 2 union territories.