Incorporated in 2010, Go Fashion (India) Limited is one of India’s largest women’s bottom-wear brands, offering a wide range of products under the brand 'Go Colors' with over 50 styles in more than 120 colors. The company manages design, sourcing, marketing, and retailing of its products through multiple channels, including 450 exclusive brand outlets across 23 states and union territories, large format stores like Reliance Retail, Central, Globus, and Spencer's, as well as online platforms and multi-brand outlets. Its large format store presence has grown from 925 stores in 2019 to 1,332 stores as of May 2021.