Incorporated in 1991, Hero Fincorp Limited is a diversified non-banking financial company (NBFC) catering to retail, MSME, and corporate customers in India, operating under the well-established “Hero” brand backed by its parent, Hero MotoCorp Limited. The company offers a wide range of products including vehicle loans, personal loans, and mortgage loans to retail customers; secured and unsecured loans such as loans against property, construction finance, business loans, and supply chain finance to MSMEs; and secured financing to corporate and institutional clients. Leveraging strong brand recognition, a large distribution network, digital platforms, and partnerships with dealers and channel partners, Hero Fincorp serves the growing retail and formalizing MSME segments, supported by a robust in-house and outsourced collections infrastructure across the country.