RO Jewels, established in 2018, is a wholesale jewellery business based in Ahmedabad that deals in gold and silver chains along with products such as necklaces, bars, bracelets, and chains in both metals. To expand its operations, the company acquired M/s Ravi Ornaments on December 18, 2019. RO Jewels sources ready-made jewellery from independent wholesalers and manufacturers located in Mumbai and Ahmedabad and operates a showroom at Manek Chowk, Ahmedabad, where products are displayed and sold. Along with retail sales, the company follows a B2B model by supplying jewellery to other stores, offering collections in Indo-western, traditional, and modern designs, with all gold jewellery carrying BIS Hallmark certification to ensure purity and authenticity.