Founded in 1976, Safe Enterprises Retail Fixtures Limited specializes in designing, manufacturing, supplying, and installing shop fittings and retail fixtures. They offer customized solutions for various retail sectors, including fashion, electronics, grocery, and luxury stores. Their services cover the entire process—from design to installation—helping retailers address challenges related to product display, placement, storage, and safety. Some of their notable clients include Zudio and Westside for fashion fixtures, Godrej Nature’s Basket for custom shelving, and Reliance Retail and Future Group for hypermarket installations. Their product range includes modular gondola shelving for supermarkets, ergonomic checkout counters, customizable display racks for different product categories, mannequins and visual merchandising displays for improved store aesthetics, and high-capacity backroom storage fixtures. They also provide personalized fixture designs and creative retail solutions to meet evolving market trends. The company operates three manufacturing units—two in Mumbai and one in Thane, Maharashtra. They also have two franchisees in Navi Mumbai and Hyderabad, along with distributors in Dubai and Kansas City. Safe Enterprises sells its products across more than 25 Indian states and union territories, with Maharashtra being the largest contributor to revenue, followed by Karnataka and Gujarat. As of October 31, 2024, the design team included 15 employees.