The company is the owner and developer of chain-affiliated hotels, mainly operating in South India. It functions as a wholly-owned subsidiary of Brigade Enterprises Limited (BEL), a prominent real estate developer in India. It currently owns and manages nine hotels, offering a total of 1,604 rooms, located in cities such as Bengaluru, Mysuru, Chennai, Kochi, and GIFT City in Gujarat. The company has partnered with renowned global hospitality brands including Marriott, Accor, and IHG. As of June 30, 2024, it is considered one of the major private hotel asset owners in South India, with over 500 rooms across India. The hotels provide full-service offerings such as fine dining, specialty restaurants, venues for meetings and events (MICE), lounges, swimming pools, spas, fitness centers, and outdoor spaces. The brand emphasizes delivering a complete guest experience aligned with international hospitality standards.