Cello World is a well-known Indian consumer product company engaged in writing instruments and stationery, molded furniture, and consumer housewares. With over 60 years of experience, the company has developed a deep understanding of consumer needs and preferences. It operates 13 manufacturing units across 5 locations in India and also plans to set up a glass manufacturing unit in Rajasthan with advanced European machinery to boost productivity and capacity. As of March 31, 2023, Cello World has 15,841 SKUs across its product portfolio and a national sales distribution team of 683 members.