Cyber Media Research & Services Limited (CMRSL) operates in the ad tech and data analytics space with four primary revenue streams: Digital Marketing, Programmatic Media Buying, Publisher Monetization, and Data Analytics. The company partners with web channels and publishers to monetize their ad inventory through demand platforms like Google, earning revenue based on advertisements served. It also works directly with brands to manage performance-based digital marketing campaigns, offering services such as campaign management, app installs, creative services, and social media planning and execution. CMRSL’s clientele includes a mix of web networks and publishers, mobile web, app and video publishers, as well as corporates and educational institutions, including Ebound Services FZE, Skymet Weather, News Distill, Strit Media, Sweg Enterprises, GEMS Business School, Apeejay Education Society, Waterfront Quantum Ventures (Shahnaz Husain), Rusk Media, Laborate Pharmaceuticals, and Catch Up Technologies.