Incorporated in 2000, City Pulse Multiplex Limited is engaged in setting up, managing, and operating multiplex and miniplex cinema chains in India and currently operates 14 screens with a total seating capacity of 3,340 under the WOW Cine Pulse brand across multiple locations in Gujarat. The company entered film production with the Gujarati movie Love is Blind in 2006 and launched its first cinema screen in Mehsana in 2007, gradually expanding its presence to 14 locations across the state. Its cinemas are strategically located near food courts, restaurants, malls, and parking facilities to enhance customer experience. City Pulse is also planning an innovative entertainment concept called “World on Wheel,” a cinema-on-wheels project offering miniplex or multiplex-style facilities, for which containers have already been procured, and the company operates across film production, film distribution, and film exhibition businesses.