Incorporated in 1976, Flair is engaged in developing and manufacturing writing instruments that meet modern market requirements, and is an ISO 9001:2015 and ISO 14001:2015 certified company. It owns well-known brands like Flair, Hauser, Pierre Cardin, Flair Creative, Flair Houseware and Zoox. In FY23, it sold 1,303.60 million pens, with 74.82% sold in India and 25.18% exported globally. The company has strong business relationships with leading writing industry players and recently expanded into houseware products such as casseroles, bottles, storage containers, and cleaning solutions through its subsidiary FWEPL, adding to its diversified product portfolio and growth opportunities.