Fonebox Retail Limited is a multi-brand retailer specializing in smartphones and accessories from leading manufacturers such as Vivo, Apple, Samsung, Oppo, Realme, Nokia, Narzo, Redmi, Motorola, LG, and Micromax. Operating under the brand names Fonebook and Fonebox, the company also retails consumer durables, including laptops, washing machines, smart TVs, air conditioners, and refrigerators, from brands like TCL, Haier, Lloyd, Daikin, Voltas, Mi, Realme, and OnePlus. To enhance affordability, Fonebox Retail offers credit and EMI facilities through partnerships with major financial institutions such as Bajaj Finance, HDB Financial Services, HDFC Bank, and IDFC First Bank. As of September 25, 2023, the company had 153 stores across Gujarat, with 40 company-owned and company-operated stores (COCO model) and 113 under the franchisee and company-operated model (FOCO model), covering more than 20 cities. As of July 31, 2023, Fonebox Retail Limited employed a total of 130 people.