Sona Hi Sona Jewellers (Gujarat) Limited, founded in 2001, is engaged in the trading of jewellery and ornaments and operates from Millennium Plaza in Vastrapur, Ahmedabad, a prominent jewellery and bullion market. The company works through three brands—Freya, Jinash, and Sona Hi Sona—mainly focusing on Freya for antique jewellery and ornaments and Jinash for American Diamond jewellery. It designs its jewellery in-house and completes manufacturing either internally or through third-party vendors, offering a wide range of gold jewellery with both studded and non-studded designs suited to different regional preferences. In addition to its own branded collections, the company provides customization options for customers and also undertakes wholesale trading of other branded jewellery.