Incorporated in 2008, Niva Bupa Health Insurance Company Limited is a joint venture between the Bupa Group and Fettle Tone LLP, offering health insurance plans for individuals, families, and corporate employees across India. The company has a strong digital presence through its mobile app and website, which allow customers to access various health services easily. As of March 31, 2024, Niva Bupa covered 14.73 million active lives across 22 states and four union territories, and its Gross Written Premium grew at a CAGR of 41.27% between FY22 and FY24. The company uses advanced machine learning tools, real-time CRM dashboards, and personalized product recommendations to improve customer engagement, supported by a telemarketing team of 410 employees and a dedicated tech team of 126 professionals who work on enhancing digital systems and applications.