Novateor Research Laboratories Ltd, incorporated in 2011, focuses on developing innovative personal care products and is best known for its teeth whitening range sold under the brand name SmiloShine. Their product lineup includes Whitening Toothbrushes, Teeth Whitening Charcoal Gel Strips, and Teeth Whitening Strips. The company’s manufacturing facility is located in Sanand Taluka, Ahmedabad District, and operates through a semi-automated process that helps reduce manual labor and material wastage. Currently, Novateor’s products are available in Gujarat and Maharashtra, but they also sell online through platforms like Amazon, Flipkart, and Nykaa. The company plans to expand its reach by partnering with distributors, dentists, and modern retail outlets to enhance its marketing and branding efforts. Novateor offers three variants of teeth whitening strips and aims to expand into healthcare, specialty pharma, and cosmetic products in the future. Their primary customer base includes well-trained dentists who support and recommend their offerings.