Incorporated in December 2014, Ondoor Concepts is an e-commerce and retail company specializing in grocery and home essentials. The company opened its first store in Bhopal, Madhya Pradesh in January 2015, and as of March 31, 2023, it operates 55 stores across the state, with 17 company-owned and 38 franchisee-operated outlets. Ondoor Concepts offers products across three main categories: food, including groceries, fruits and vegetables, dairy, beverages, and confectionery; FMCG, covering personal care, toiletries, and other over-the-counter products; and general merchandise, such as crockery, plastics, and daily necessities.