Incorporated in 2014, Purple United is a leading fashion brand specializing in clothing, footwear, and accessories for children across all age groups. Its flagship line, "Purple United Kids," caters to infants (0–1 year), toddlers (2–6 years), and older children (7–14 years), offering high-quality, laboratory-tested products in vibrant designs suitable for every occasion. The product portfolio spans t-shirts, jackets, dresses, trousers, footwear, strollers, and more. Operating primarily in India, Purple United runs 17 exclusive brand outlets (EBOs) across 10 cities in 5 states and maintains 20 shop-in-shop locations within prominent retail chains. Its products are also widely available online via its website, mobile app, and major e-commerce platforms like Myntra, Amazon, Flipkart, and FirstCry, while partnering with 44 retailers nationwide. With a dedicated team of 161 full-time employees as of June 30, 2024, the company continues to innovate and expand its reach in the children’s fashion segment.